Boosting Client Portfolio through Targeted Email Marketing Campaigns.
The client's requirement was to enhance their customer portfolio and acquire more partners. The main challenge revolved around engaging entrepreneurs, e-commerce companies, and marketplaces, who likely already had a payment solution and were less inclined to switch. Moreover, reaching out to key decision-makers such as CEOs, VPs, directors, and heads of departments was proving to be a tough task due to their limited accessibility. The client also did not want to use their email address for outreach, necessitating an alternative solution.
Boosting Client Portfolio through Targeted Email Marketing Campaigns
Our solution involved crafting a robust content strategy aimed at enhancing the client's portfolio and attracting new partners. We developed a compelling value proposition and created content optimized for both email outreach and social media campaigns. We started with reaching out to software development companies, followed by devising a win-win strategy to aid channel partners in selling the product. A direct cold emailing approach was used, targeting 2-3 specific customer profiles in each organization. Ensuring the validity of the email database and verifying each email address was a key part of our strategy.
We discovered that demonstrating business acumen, offering additional value, and highlighting the benefits of our client's solution were effective ways of engaging prospects. Our carefully designed 4-step campaign strategy was successful in standing out amidst the multitude of emails received by potential clients daily. We also found that asking for contact introductions to the right person was a beneficial follow-up strategy for prospects who hadn't replied.
The campaign resulted in a 4% bounce rate and a 21% reply rate, with 75 interested replies generated within 6 weeks. Out of 1800 emails sent, 96% were successfully delivered. The open rates stood at 47.6% and the response rate was 21.2%. Within the first six weeks of the campaign, we received 382 replies, 75 of which expressed interest, leading to 46 booked demos, and 86 “maybe laters”.
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